What missed calls really cost you
Most SMEs massively underestimate the cost of missed calls. Here's a simple calculation, applicable to any business.
An average SME receives between 30 and 100 calls per day. Of these, 25 to 35% go unanswered (peaks, lunch, evening, weekend). That's 7 to 35 missed calls every day.
Baseline calculation
Take an SME with 50 calls/day, missing 30%. That's 15 missed calls/day, or 300/month. If only 10% of those are qualified prospects, and the average customer is worth €500, you let go of 30 customers × €500 = €15,000 of monthly revenue.
For high-value sectors
For a law firm, dentist or premium construction company, a customer can be worth €3,000 to €10,000. The numbers become dizzying: €80,000 to €200,000 of annual missed revenue from unanswered calls alone.
Ping Voice ROI
Ping Voice answers 100% of calls and qualifies prospects. Even recovering half of the missed calls, ROI exceeds 10x within the first month for most SMEs.